MERCHANDISING OR BOOSTING BRANDS IN POINTS OF SALE

We execute your marketing strategies in points of sale (supermarkets, warehouses, stores, hardware stores, etc.) from the outsourcing, process, to the supervision and reporting of the activities and promotions of your brand, so that you achieve optimal results in the sale, product exposure, quality and rotation.

We have warehouses for the safekeeping of your POP material, product for tasting or promotion.

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Ejecutamos tus estrategias de mercadeo en puntos de venta (supermercados, almacenes, tiendas, ferreterías, etc.) desde el proceso de outsourcing, hasta la supervisión y reportería de las actividades y promociones de tu marca, para que logres óptimos resultados en la venta, exposición, calidad y rotación del producto.

Personnel we can manage:

Promoter / Promoter / Taster:

It is the seller who promotes and shows the advantages of a product at a point of sale (super store, supermarket, warehouse, etc.), in order to influence the purchase of said product. The taster gives to taste the product (food and beverages) and, where appropriate, its applications through various recipes (prepared foods).

Merchant:

It is a seller who promotes and shows the advantages of a product at a point of sale (super store, supermarket, warehouse, etc.), in order to influence the purchase of said product. The taster gives to taste the product (food and beverages) and, where appropriate, its applications through various recipes (prepared foods).

Promoters of special events:

Promotion can be defined as the set of activities carried out to develop sales, giving life to the establishment and making it more attractive to actual and potential customers.

Make demonstrations of items for sale, in order to inform customers about their characteristics and use, as well as stimulate purchase interest, answering questions and advising on the use of the products.
Sell products, take orders and arrange what is necessary for the payment, delivery and dispatch of the products.
Offer product samples and distribute catalogs and advertising material.
Sales promoters can work at street level by looking directly for customers and offering them promotions, discounts, or product information. They can also work in a booth inside a shopping center or a fair, here they can offer samples or tests of the product, and also information, promotions and discounts.

Some of our merchandising services

Periphoneum

It is a mobile, inexpensive audible medium that is easy to transport and has no barriers. There are different types, elements and it varies according to the type of information that you want to convey.

Informal: It is broadcast in various places by different means, whether in cars, bicycles or on mobile billboards. It is a clear, short and concise message in 10.20, maximum 30 seconds.
Official: They are located in specific places in the institutions and serve as support to transmit communications, interviews, among others.

BTL

The advertising technique «below the line», consists of the use of non-massive forms of communication for marketing aimed at specific market segments. The promotion of products or services is carried out through actions that are characterized by the use of creativity, surprise and a sense of opportunity; which creates novel channels to send advertising messages.

Flyer and advertising backpacks

In the middle of the digital age, the flyer remains firm as an effective and economical means of information communication. The pedestrian or driver who receives it only has to spend a few seconds to see its content and even if they discard it, this advertisement has already fulfilled its function. It is very useful for targeting prospects by geographic area, low cost compared to other media, good material to pass the voice from one customer to another and easy to implement. There are some variations of the flyer, such as promoters with an advertising backpack that, in addition to distributing flyers, allow pedestrians or drivers a little further away to see the advertising messages or the brand on the panel that the promoter carries on the back.

Vehicle rental and preparation of stands or utensils for promotions

We are able to develop stands, kiosks or whatever you need for your promotions at points of sale, as well as the rental of vehicles and their labeling with your brand.

Advantages or benefits:

We do visa procedures in stores that require it, which saves you time and resources
Bank of candidates ready for permanent or temporary promotions
Coverage of absences
Ability to manage your marketing strategies throughout the Central American region, which guarantees standardization, homogeneity and saves you time and money.
Warehouses for the protection of your POP materials or utensils for promotions.

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